Mood-setting background music for car dealerships

Licensed music designed to create a relaxed and inviting showroom experience, perfect for customer lounges, sales floors and service areas.

Enhance the ambiance of your car dealership

Well-chosen music sets the tone, improves the customer experience and helps create a relaxed and engaging car showroom environment.

Steering wheel icon representing calm showroom atmosphere through music.

Sets the mood

The right music for car dealership settings creates a welcoming ambiance that enhances the overall customer experience. It can feel calm and refined in luxury showrooms or more lively and upbeat in high-traffic sales floors, depending on your brand and clientele.

Coffee cup icon symbolizing comfort during the buying process.

Improves customer experience

Background music removes awkward silence and helps customers feel more at ease while browsing, speaking with staff or waiting for service.

Calendar icon symbolizing return visits driven by a positive atmosphere.

Encourages return visits

A carefully chosen music for the car dealership experience makes your showroom more memorable. This helps boost customer satisfaction and increases the likelihood of repeat visits.

Road icon representing reduced showroom distractions through music.

Masks unwanted noise

Music helps cover loud conversations, outside traffic or mechanical sounds. This maintains a professional and pleasant environment.

The sound of better automotive spaces

Our music platform helps you control the mood of your car dealership with licensed playlists, scheduling tools and custom stations.

  • Pick your ideal sound from over 500+ curated stations across a wide variety of genres.
  • Import custom playlists from Spotify, Apple Music, Amazon Music, Youtube, and more.
  • Talk with a dedicated music concierge to help make the perfect station.
Learn more about SoundMachine's music tools

Music for car dealerships made easy

Build the right dealership atmosphere throughout the day with scheduled music mixes, subtle promotional messages and multi-location control, all from one easy-to-use interface.

  • Schedule stations and custom mixes to create the right ambiance during business hours, from morning to close.
  • Include promotional messages for your dealership at exact times or regular intervals to highlight offers or services.
  • Link as many showroom locations as you need and manage music across all of them from a single dashboard.
Learn more about SoundMachine's programming tools

Why background music for car dealerships isn’t just background noise


Music shapes how customers feel, engage and return. These stats show why investing in professional background music for car dealerships is a smart move that supports both customer experience and sales.

67%

of customers admit to LEAVING a venue after realising no songs were playing.

37%

increase in sales when brand-fit music was played, compared to random selections. Music tailored to your dealership’s brand and audience can directly influence buying behavior.

20%

Increase in Sales with Appropriate Background Music.

Figures and statistics are based on findings from reputable industry reports and academic research studies.

Music license solutions for different
dealership environments

Whether you operate a boutique showroom, a service-focused dealership or a global automotive group, our platform delivers the right soundtrack to elevate every customer experience.

Boutique showrooms

Create a refined, memorable environment with handpicked playlists that reflect your brand and help customers feel comfortable and engaged.

Franchise dealerships and flagship stores

Set the tone across sales floors, lounges and service desks with zone-specific music programming that aligns with the customer journey and dealership design.

Service centers and waiting areas

Use brand-fit music to create a calm and professional atmosphere in service lounges, helping reduce perceived wait times and improve satisfaction.

Multi-location dealership groups

Control music across all locations from one central dashboard. Maintain brand consistency while customizing playlists by region, department or time of day.

Try for free

Go beyond curated stations

Already using Spotify, TIDAL or Apple Music at home? Easily import your favorite playlists into your fully licensed dealership music account and stay compliant while enjoying full control.

How to get started

It only takes a few steps to get fully licensed music for your car dealership

1. Pick your plan

Choose one of our plans, tell us about your company, and you're in! Explore all features for 30 days, completely free.

2. Define your sound

Choose from 500+ stations or import custom playlists from major platforms like Spotify, Apple Music, Youtube, and more.

3. Program your content

Schedule stations, custom playlists, or mixes and get attention with promotional messaging.

4. Enjoy the music

You’re done! Watch as your car dealership instantly feel more inviting with professional-grade and expertly curated music

Trusted by car dealerships worldwide

Thousands of car dealerships around the world trust our platform to create the right atmosphere with licensed, flexible music solutions that enhance the customer experience.


Frequently Asked Questions


The best music for car dealerships depends on your brand and clientele. Ambient, instrumental, soft rock or light electronic tracks can create a relaxed and professional environment. Some dealerships may prefer upbeat or modern playlists to energize the space and keep customers engaged.


The right background music helps set the mood, improves customer comfort and can influence how people perceive your dealership. It helps reduce stress, encourages longer visits and creates a more memorable experience that customers associate with your brand.


Keep music at a moderate background level, audible enough to enhance the atmosphere without overpowering conversation between staff and customers. It should support a calm, confident shopping experience.


No, platforms like Spotify, Apple Music and YouTube are intended for personal use only and are not licensed for commercial settings. To legally play music for car dealership environments, you need a professional service like SoundMachine that includes public performance rights.


Playing background music in a public setting like a car showroom qualifies as a public performance under copyright law. Without the right license, you could face fines from performance rights organizations. A commercial music subscription covers these legal requirements and keeps your business compliant.


PROs such as ASCAP, BMI and SESAC represent songwriters and music publishers, ensuring they are paid when their music is played publicly. Using a licensed provider for music for car dealership environments means you do not have to manage these licenses individually.

Make your car dealership sound special. Try for free.