Dynamic music for retail stores

Strike the right chord
in your shop

Attract more customers and keep them in-store with SoundMachine.

Drive more sales

Upbeat background music energizes customers, prompting spontaneous buying decisions.

Enhance your brand

Curated background playlists strengthens brand identity and creates a memorable shopping experience.

Increase time-in-store

Background music encourages longer shopping visits, leading to more browsing and higher sales.

Keep employees happy

The right background music uplifts staff mood enchancing productivity and customer service.

The sound of good business

  • Pick your ideal sound from over 500+ curated stations across a wide variety of genres
  • Import custom playlists from Spotify, Apple Music, Amazon Music, Youtube, and more.
  • Talk with a dedicated music concierge to help make the perfect station.
  • Learn more about SoundMachine's music tools

    Music for retail stores made easy

  • Schedule stations and custom mixes, building the right ambiance throughout the day.
  • Incorporate promotional messages for your store at exact times or in precise intervals.
  • Link as many locations as you like to your account and control music from a single interface.
  • Learn more about SoundMachine's programming tools

    Not so background music

    The right background music attracts more customers, keeps them in the store, and increases their purchase potential.

    20%

    potential increase in customer return rate to retail stores

    34%

    potential increase of time spent in-store with pleasing music

    90%

    of retail shoppers report store ambiance affects buying decisions

    Figures and statistics are based on findings from reputable industry reports and academic reasearch studies.

    Go beyond curated stations

    Import your existing playlists from any major platforms to make a truly unique experience.

    How to get started

    It only takes a few steps to get fully licensed music in your store.

    1. Pick your plan

    Choose one of our plans, tell us about your company, and you're in! Explore all features for 30 days, completely free.

    2. Define your sound

    Choose from 500+ stations or import custom playlists from major platforms like Spotify, Apple Music, Youtube, and more.

    3. Program your content

    Schedule stations, custom playlists, or mixes and get attention with promotional messaging.

    4. Enjoy the music

    You're done! Watch as both customers and employees feel more energized by an improved shopping experience.

    Join these retailers

    Music for retail. Licensed for business.

    Learn more about music for retail

    How Volcom Uses Music for Skate Shops

    July 25, 2024

    We sat down with Kurt Midness, the Global Marketing Director at Volcom. Kurt oversees all music-related aspects, from live events and custom content to in-store vibes and even hold music. [...]

    The DOs and DON’Ts of Retail Music

    January 26, 2022

    Picture the perfect store environment. It probably has top-notch products, excellent customer service, and an appealing aesthetic design. Now imagine that same environment with no [...]

    SoundMachine is Easy to Use with Spotify Playlists

    April 4, 2022

    In this day and age, streaming is the main way that most people consume music. However, there is a difference between listening to music for [...]

    Frequently asked questions


    Yes it does. Studies show that background music can impact sales by up to 9%. It is not just about ambience, music influences customer behavior and perception of your brand


    Tempo can significantly impact shopping patterns. Slower music tends to encourage browsing, while up-tempo tracks can increase the pace of customer traffic. The key is matching the tempo to your desired customer behavior and brand image.


    While employee input can be valuable, it is important to maintain a consistent brand experience. Consider designating pre-selected content for staff picks, but ensure all music comes from a business music streaming service to stay legally compliant.

    Make your brand sound special. Try for free.