Music in retail stores enhances customer experience from the first moment. Not only does music immediately leave a strong sensory impression, it helps customers construct a perception of the identity and the quality of the brand. These factors influence customers to be more receptive and eager to make purchases.On the one hand, customer behavior in-store is highly influenced by the rhythm and the type of the music that is playing. On the other hand, we must take into account that mass music is no longer effective for engaging in interaction with the buyer. For these reasons, it’s highly important that music for retail spaces reflects both the personality of the store and an awareness of customer perception in each track coming out of the speakers.The perfect balance between brand identity and customer-centered experience is attainable with in-store music, and that's what we want to help you achieve.