Vibe-enhancing music for breweries
Craft the ultimate experience
for your brewery
Tailored music sets the tone, elevating the mood and leaving a lasting impression on your guests.
Enriched tasting experience
Just like the perfect beer pairing, the right music enhances the ambiance, making every sip more enjoyable.
Encourages longer visits
The right music creates a welcoming ambiance, encouraging customers to stay longer, enjoy more drinks, and feel at home.
Boosts brand identity
Curated playlists help breweries define their identity, from classic rock vibes to trendy sounds, reinforcing their brand.
Regulate crowd energy
Breweries can adjust tempo and genre to influence the crowd's mood—faster beats energize, while slower tracks calm, creating a balanced ambiance.
The sound of better pours
- Pick your ideal sound from over 500+ curated stations across a wide variety of genres.
- Import custom playlists from Spotify, Apple Music, Amazon Music, Youtube, and more.
- Talk with a dedicated music concierge to help make the perfect station.
Music for breweries made easy
- Schedule stations and custom mixes, building the right ambiance throughout the day.
- Incorporate promotional messages for your brewery at exact times or in precise intervals.
- Link as many locations as you like to your account and control music from a single interface.
Not-so-background music
The right background music encourages customers to spend more, stay longer, and increases brand recognition.
increase in customer spending occurs in breweries that play music compared to those without it.
of brewery patrons say music enhances their overall experience, making them feel more relaxed and engaged.
of consumers associate specific music genres with particular brewery brands, strengthening customer loyalty.
Figures and statistics are based on findings from reputable industry reports and academic research studies.
Go beyond curated stations
Import your existing playlists from any major platforms to make a truly unique experience.
How to get started
It only takes a few steps to get fully licensed music in your brewery.
1 Pick your plan
Choose one of our plans, tell us about your company, and you're in! Explore all features for 30 days, completely free.
2. Define your sound
Choose from 500+ stations or import custom playlists from major platforms like Spotify, Apple Music, Youtube, and more.
3. Program your content
Schedule stations, custom playlists, or mixes and get attention with promotional messaging.
4. Enjoy the music
You’re done! Watch as your locations instantly feel more inviting with professional-grade and expertly curated music.
Join these breweries
Music for breweries. Licensed for business.
Learn more about music for breweries
Music for Breweries: 12 Stations for You
July 5, 2018
The brewery boom is relatively recent, and each brewery has its own personality.
SoundMachine and Control4 Team Up
June 22, 2018
SoundMachine has announced today that integration of its service is now available with systems manufactured by Control4 Corporation.
The Ultimate Guide to Installing a Commercial Sound System
February 7, 2019
Choosing and installing the right commercial sound system for your business might seem a bit complicated. Don't worry!
Frequently asked questions
How does music impact the brewery taproom experience?
The right background music can significantly enhance the social atmosphere in a brewery taproom. It can encourage customers to stay longer and even influence their perception of the beer. One study found that the right music pairing can make beer taste up to 5% better!
Should the music be different in tasting rooms versus the main taproom?
Yes, consider varying your music. Tasting rooms benefit from quieter, more ambient music to allow focus on the beer. Main taprooms can feature more upbeat tracks to encourage socializing. SoundMachine offers multi-zone control for this purpose.
How loud should the music be in a brewery?
Aim for a volume that allows comfortable conversation. Generally, background music should be between 70-80 decibels. However, you might increase volume slightly during peak hours to match the energy of a busier crowd.