SoundMachine Partners with SONOS Dealers

July 19, 2016 – SoundMachine is now partnering with SONOS, the leading wireless sound system, which allows SONOS dealers to offer SoundMachine to their customers and join their partner program.

Thanks to this partner program, audio system installers, AV integrators, and contractors who work directly with SONOS will now be able to equip their customers with a full commercial music solution – covering all their needs while benefitting from the SoundMachine incentive program.

SoundMachine provides a highly-specialized and fully-licensed music platform for businesses, and has been available in the SONOS platform since 2015. Businesses who already have a SONOS at their place benefit from easier streaming for light commercial installs with more adaptability than many commercial music services.

As a partner, installers will be able to offer their customers SoundMachine’s fully-licensed music service after installing an audio system in a business, whether it’s aa restaurant, coffee shop, or gym. This is key, since playing music in public spaces requires a different license than music for personal use.

Our team has been trained to assist our partners with all necessary knowledge to maximize customer satisfaction. Partners have access to a dedicated web interface where they can create and track new users, and much more.

If you are an audio system installer, AV integrator, or a contractor, get in touch with us to learn all the benefits of our Partner Program by sending us an email at

About SoundMachine

Founded in 2008 by brothers Matteo and Daniele Luppi, SoundMachine brings commercial background music to the fore with a subscription-based service that gives business owners everything they need to create a seamless, engaging, and on-brand music experience in their stores, restaurants, hotels, spas, or other locations. Clients can choose from three levels of service, with all subscribers receiving full Public Performance licensing in the U.S. and Canada, access to SoundMachine’s collection of professionally curated playlists, and the ability to mix playlists to create the perfect audio backdrop, insert promotional messages, schedule different types of music for different times of day, and control music in multiple chain locations from a central account. Subscribers to the Enterprise plan can also request a custom playlist created specifically for their needs, and those who sign up for Business Premium powered by Napster receive access to an expanded catalog of millions of songs and hundreds of curated stations, along with the ability to create their own custom stations starting from a single artist or song, building a consistent mood. SoundMachine now serves more than 10,000 locations across several countries, with customers including major fashion luxury brands such as Loewe (LVMH Group) and La Perla; hotel, restaurant, and coffee shop chains; and thousands of medium to small businesses. SoundMachine partners include major telecom companies, such as Vodafone, as well as thousands of AV installers.

About Sonos:  

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.


Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.