Category: Music Marketing
Music for Breweries: 12 Stations for You
July 5, 2018
The brewery boom is relatively recent, and each brewery has its own personality. [...]
Music for Business and The Brand Identity
November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]
Music for Health and Its Implications
November 6, 2017
Music and health being intrinsically linked isn't such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. [...]
Back to School Music for Retail
August 21, 2017
Music is one of the most undervalued tools that can be used to influence the impulses of back-to-school shoppers. [...]
Guide: How to Use Music in Your Business
July 6, 2017
Here is a guide combining our expertise with the results of multiple experiments and studies by industry authorities. [...]
Catwalk Music vs. In-Store Music: The Context in Marketing
May 24, 2017
“[Music] is more important than the clothes... If the music isn’t right, then people aren’t in the right mood”. [...]