Category: Music Marketing
Music for Business and The Brand Identity
November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]
Music for Health and Its Implications
November 6, 2017
Music and health being intrinsically linked isn't such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. [...]
Back to School Music for Retail
August 21, 2017
Music is one of the most undervalued tools that can be used to influence the impulses of back-to-school shoppers. [...]
Guide: How to Use Music in Your Business
July 6, 2017
Here is a guide combining our expertise with the results of multiple experiments and studies by industry authorities. [...]
Catwalk Music vs. In-Store Music: The Context in Marketing
May 24, 2017
“[Music] is more important than the clothes... If the music isn’t right, then people aren’t in the right mood”. [...]