Black Friday: Four Marketing Strategies for Music in Retail

November 13, 2018
As every year at the end of November, Black Friday happens to be this next Friday. The most famous sale of the year sows chaos [...]

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Italian Restaurant Music: The Importance of Authenticity

August 31, 2018
At SoundMachine we have three Italian restaurant music stations that adapt to all of the vibes you are looking for, curated by Italian music experts. [...]

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Music for Breweries: 12 Stations for You

July 5, 2018
When we talk about restaurants, especially Mexican, Italian or any other specific type, it’s easy to think about what music works and what does not [...]

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Music for Business and The Brand Identity

November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]

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Music for Health and Its Implications

November 6, 2017
Music and health being intrinsically linked isn't such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. [...]

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Back to School Music for Retail

August 21, 2017
Music is one of the most undervalued tools that can be used to influence the impulses of back-to-school shoppers. [...]

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