Black Friday: Four Marketing Strategies for Music in Retail
Reading Time: 3 minutes As every year at the end of November, Black Friday happens to be …
Music Marketing
Italian Restaurant Music: The Importance of Authenticity
Reading Time: 2 minutes Common sense dictates that people feel more comfortable in Italian restaurants that play …
Music for Breweries: 12 Stations for You
Reading Time: 3 minutes When we talk about restaurants, especially Mexican, Italian or any other specific type, …
Music for Business and The Brand Identity
Reading Time: 3 minutes What exactly is congruency? Put simply, it’s when the music matches the message we want to transmit to the public.
Music for Health and Its Implications
Reading Time: 3 minutes Music and health being intrinsically linked isn’t such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing.
Back to School Music for Retail
Reading Time: 3 minutes Music is one of the most undervalued tools that can be used to influence the impulses of back-to-school shoppers.