Category: Music Marketing
Best Coffee Shop Music Playlists
March 18, 2019
Coffee shop music should be entertaining enough to distract those who are not doing anything, but light enough to let those who are doing things concentrate and not be bothered by it. [...]
Christmas Music for Retail: The Beginners Guide
December 13, 2018
Christmas is the best time of the year for children, families… and also for businesses. [...]
Black Friday: Four Marketing Strategies for Music in Retail
November 13, 2018
Music has a direct effect on our impulses and emotions, and if it’s well used, it makes us take more irrational decisions. [...]
Italian Restaurant Music: The Importance of Authenticity
August 31, 2018
At SoundMachine we have three Italian restaurant music stations that adapt to all of the vibes you are looking for, curated by Italian music experts. [...]
Music for Breweries: 12 Stations for You
July 5, 2018
The brewery boom is relatively recent, and each brewery has its own personality. [...]
Music for Business and The Brand Identity
November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]