Category: Music Marketing
Black Friday: Four Marketing Strategies for Music in Retail
November 13, 2018
Music has a direct effect on our impulses and emotions, and if it’s well used, it makes us take more irrational decisions. [...]
Italian Restaurant Music: The Importance of Authenticity
August 31, 2018
At SoundMachine we have three Italian restaurant music stations that adapt to all of the vibes you are looking for, curated by Italian music experts. [...]
Music for Breweries: 12 Stations for You
July 5, 2018
The brewery boom is relatively recent, and each brewery has its own personality. [...]
Music for Business and The Brand Identity
November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]
Music for Health and Its Implications
November 6, 2017
Music and health being intrinsically linked isn't such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. [...]
Back to School Music for Retail
August 21, 2017
Music is one of the most undervalued tools that can be used to influence the impulses of back-to-school shoppers. [...]