New Surroundscapes podcast episode features SoundMachine


This August Bluesound Professional released its podcast called Surroundscapes, a series of interviews hosted by Greame Harrison, VP and GM of Bluesound Professional. In each episode Greame talks with thought leaders in the music-for-business industry from around the world.  The August 25th episode featured Matteo Luppi, CEO of SoundMachine.

Available worldwide, SoundMachine was a natural choice for the podcast.  With expertise in the retail and hospitality industries, the story of SoundMachine is rich with case studies and experiences in creating sounds specific to brands and various business environments. In the exceptional times we live and work in, the Bluesound Professional podcast explores how to deal with creating welcoming spaces in a post-pandemic world in which many consumers have lost touch with brick-and-mortar establishments.

The episode analyzes what the post-pandemic business landscape will look like, and how the changes that have taken place in recent months affect the future of the business. Greame Harrison and Matteo Luppi discuss the importance of creating unique, brand-like spaces for customers as they decide to return and reconnect with local businesses. Both Bluesound and SoundMachine agree on the importance of music in creating welcoming spaces that shape dramatically how the customer relates to the business.

In the episode, they talk about both facilitating access to the content that businesses need, as well as licenses to play music in public spaces,  the length of curated playlists themselves, how to avoid repetition, and burnouts of staff. Luppi explains how SoundMachine makes use of its ability to import playlists that its users have built as one way deal with these challenges.

The program, aimed at both integrators and businesses looking to improve the way they create welcoming spaces for their customers, covers a wide variety of topics throughout the month, with a weekly chapter. Click here to listen to this intriguing conversation for free.