SoundMachine now available through RTI

April 7, 2022 – SoundMachine, the premier music subscription service for business, has partnered with RTI, the Minnesota-based manufacturer of control and automation solutions to provide integrators installing the RTI Music streaming audio system with recurring monthly revenue options featuring SoundMachine’s licensed, cloud-based music service for businesses. 

RTI Music enables music streaming from directly within a business’ control and automation system—the same system used to control TV, lighting and shades, climate, and security. This integration eliminates the need to exit the control app to search for music or access a playlist. With multiple concurrent streams, RTI Music enables different areas of the business to stream unique playlists, with all music fully licensed through SoundMachine. 

“Music is an integral part of the business atmosphere, engaging customers in a meaningful way and encouraging repeat visits,” rightfully said by Neal Ellsworth, RTI Director of Product Management. “The RTI Music integration with SoundMachine makes it easy for integrators to create memorable customer experiences with a trusted cloud-based licensed music service, and then participate in the ongoing revenue stream.”

Matteo Luppi, SoundMachine chief executive, says the ultimate goal is to create the best possible user experience for businesses and their customers: “The RTI control integration does precisely that while providing RTI dealers with a new recurring revenue stream.”

SoundMachine offers a growing database of over 500 playlists and the option to import playlists from any consumer service such as Spotify or Amazon music. This new integration makes it seamless for RTI system users to enjoy a solution that is easy to use, keeps them legal, and provides them with the right content for their commercial environments.

About SoundMachine

Founded in 2008, SoundMachine brings commercial background music to the fore with a subscription-based service that gives business owners everything they need to create a seamless, engaging and on-brand music experience in their stores, restaurants, hotels, spas or other locations. SoundMachine now serves more than 15,000 locations across several countries, with customers including large retail, hotel, restaurant, and coffee shop chains, and thousands of medium to small businesses. SoundMachine partners include major telecom companies as well as thousands of AV installers.

For more information about SoundMachine, visit

About RTI

RTI elevates the smarthome and smart business experience with an intuitive and powerful suite of control and automation solutions. The award-winning RTI portfolio of remotes, touch panels, control processors and A/V distribution systems combines with the renowned RTI Integration Designer® programming software, enabling integrators to deliver exceptional and personalized control solutions to their clients. Founded in 1992, RTI is a leading innovator in the control and automation industry and has won numerous awards for hardware and software products.

For more information about RTI, visit