Why banks should play music to their customers

September 8th, 2021 – When was the last time you said to yourself “You know what sound like fun? Going to the bank!”

The fact is, most of us consider a trip to the bank to be an errand or chore to be completed. A task to be checked off a list, not necessarily something to be done for the fun of it. 

Because this mindset, banks and financial institutions may already be operating on the defensive when it comes to their customers. The good news, though, is that there is something your bank can add to the customer experience that will help even those odds: music. The addition of background and overhead music can start the customer experience off on the right foot from the moment they walk in the front door.

There are many benefits to adding music in a customer-facing business like a financial institution. Studies have shown that music can improve customer’s mood, reducing potential stress that might lead to a negative experience, and leaving your customers with a better overall impression of their time in your establishment.

In addition to improving your customer’s mood, there is another benefit when it comes to adding music to a business such as a financial institution. Music has been shown to change the perception of wait times, specially times standing in lines, making them seem shorter. Better mood and a sense of efficient service is a win for both you and your customers.

Music isn’t just good for the customer experience either. It is also beneficial for your employees, and your business operations as well. Not only does music improve employee morale, but there is evidence that listening to music while working also improves employee efficiency and accuracy.

In short, the addition of music is food for your customers, and it’s good for your employees.

Let SoundMachine help set your customer experience up for success. With hundreds of curated stations that can be managed from a central account, you can easily find and control the music that will best fit your business needs. Already have a favorite playlist somewhere else? No problem! You can import your own playlists from music services such as Spotify and Apple Music, and listen to them in your business, with all the rights covered.