Music at the Magnum Pleasure Store Powered by SoundMachine

September 12, 2018
Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. This is part of the [...]

Read More

Italian Restaurant Music: The Importance of Authenticity

August 31, 2018
Common sense dictates that people feel more comfortable in Italian restaurants that play Italian restaurant music. Studies in music congruency back this up: when the [...]

Read More

Music for Business and The Brand Identity

November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]

Read More

Guide: How to Use Music in Your Business

July 6, 2017
Here is a guide combining our expertise with the results of multiple experiments and studies by industry authorities. [...]

Read More

Catwalk Music vs. In-Store Music: The Context in Marketing

May 24, 2017
As well-known British fashion designer Vivienne Westwood put it: “[Music] is more important than the clothes... If the music isn’t right, then people aren’t in the right mood”. [...]

Read More