Los Angeles, CA – November 24, 2025 – SoundMachine, the #1 choice in music subscription services for businesses, today announced a new integration with WiiM, the maker of high-performance streaming audio devices designed for home and commercial environments. This partnership provides businesses and AV integrators with a seamless, commercially licensed music streaming solution using compact, reliable, and network-friendly WiiM hardware, fully compatible with SoundMachine’s extensive music platform.
Through this integration, businesses can use a wide range of WiiM devices compatible with SoundMachine, including the WiiM Mini, WiiM Pro, WiiM Pro Plus, and WiiM Amp, to stream fully licensed background music effortlessly across retail stores, restaurants, hotels, gyms, and office environments. Users can manage SoundMachine playback directly through the WiiM Home app, enabling device-level volume control, multi-zone routing, and synchronized streaming throughout commercial spaces.
Businesses using WiiM devices can now take advantage of key SoundMachine features such as curated stations, playlist scheduling, day-part automation, program-specific content, and multi-location management, all while maintaining commercial music licensing compliance. Integrators deploying WiiM solutions for their clients can also benefit from SoundMachine’s Partner Program, which provides recurring monthly revenue opportunities and dedicated support.
“Our collaboration with WiiM brings an incredibly flexible and high-fidelity hardware option to thousands of businesses looking for an affordable yet professional music streaming setup,” said Matteo Luppi, CEO of SoundMachine. “WiiM’s ecosystem offers exceptional performance and reliability, and when paired with SoundMachine, it becomes a full commercial-ready solution that’s easy for both business owners and integrators to deploy.”
SoundMachine subscribers can instantly link their account with supported WiiM devices. Once connected, businesses enjoy stable continuous playback, automatic reconnection, and seamless integration with existing audio systems, whether through analog inputs, digital outputs, or amplified zones powered by the WiiM Amp.
About SoundMachine
Founded in 2008, SoundMachine brings commercial background music to the fore with a subscription-based service that gives business owners everything they need to create a seamless, engaging, and on-brand music experience in their stores, restaurants, hotels, spas, or other locations. Built on a driving passion for music, SoundMachine is devoted to helping businesses harness this energy to influence purchasing decisions, perceived and actual time spent in a location, and overall brand, product, or service perception.
SoundMachine now serves more than 24,000 locations across several countries, with customers including large retail, hotel, restaurant, and coffee shop chains, and thousands of medium to small businesses. SoundMachine partners include major telecom companies as well as thousands of AV installers.
For more information, visit sound-machine.com
For the SoundMachine Partner Program, visit sound-machine.com/registerpartner
About WiiM
WiiM creates high-resolution streaming audio devices designed to deliver exceptional playback quality, intuitive multi-room control, and seamless integration with streaming services and existing audio systems. With a focus on innovation, affordability, and audiophile-grade performance, WiiM provides solutions for both consumers and commercial clients. Learn more at www.wiimhome.com.