Los Angeles, CA – November 24, 2025 – SoundMachine, the leading music subscription service for business, today announced a new integration with WiiM, the maker of high-performance streaming audio devices designed for home and commercial environments. This partnership provides businesses and AV integrators with a seamless, commercially licensed music streaming solution using compact, reliable, and network-friendly WiiM hardware, fully compatible with SoundMachine’s extensive music platform.
Through this integration, businesses can use a wide range of WiiM devices compatible with SoundMachine, including the WiiM Mini, WiiM Pro, WiiM Pro Plus, and WiiM Amp, to stream fully licensed background music effortlessly across retail stores, restaurants, hotels, gyms, and office environments. Users can manage SoundMachine playback directly through the WiiM Home app, enabling device-level volume control, multi-zone routing, and synchronized streaming throughout commercial spaces.
Businesses using WiiM devices can now take advantage of key SoundMachine features such as curated stations, playlist scheduling, day-part automation, program-specific content, and multi-location management, all while maintaining commercial music licensing compliance. Integrators deploying WiiM solutions for their clients can also benefit from SoundMachine’s Partner Program, which provides recurring monthly revenue opportunities and dedicated support.
“Our collaboration with WiiM brings an incredibly flexible and high-fidelity hardware option to thousands of businesses looking for an affordable yet professional music streaming setup,” said Matteo Luppi, CEO of SoundMachine. “WiiM’s ecosystem offers exceptional performance and reliability, and when paired with SoundMachine, it becomes a full commercial-ready solution that’s easy for both business owners and integrators to deploy.”
SoundMachine subscribers can instantly link their account with supported WiiM devices by following the setup instructions in SoundMachine’s device documentation. Once connected, businesses enjoy stable continuous playback, automatic reconnection, and seamless integration with existing audio systems, whether through analog inputs, digital outputs, or amplified zones powered by the WiiM Amp.
About SoundMachine
Founded in 2008, SoundMachine provides subscription-based commercial background music services to over 16,000 business locations across multiple industries, including retail, hospitality, fitness, and corporate offices. With 500+ curated stations, playlist importing, scheduling tools, and multi-location control, SoundMachine enables brands to create fully tailored, on-brand audio environments. SoundMachine partners with leading AV integrators and telecom operators worldwide.
For more information, visit sound-machine.com
For the SoundMachine Partner Program, visit sound-machine.com/registerpartner
About WiiM
WiiM creates high-resolution streaming audio devices designed to deliver exceptional playback quality, intuitive multi-room control, and seamless integration with streaming services and existing audio systems. With a focus on innovation, affordability, and audiophile-grade performance, WiiM provides solutions for both consumers and commercial clients. Learn more at www.wiimhome.com.